Semiotic analysis of how reality television affects our society Research Paper

Semiotic analysis of how reality television affects our society - Research Paper Example Like any other form of media exposure, the reality television also has certain effects on the society. However, the positive effects of these shows is limited to entertainment for viewers, benefits for the producers, higher returns for the sponsors and fame for the starring characters. Hence, this paper aims to analyze the impact of reality shows on the society and focuses more on the negative effects it has on people. Television exposure has a great impact on people’s perceptions and views. The impact of, reality television, is crucial as the reality shows portray the real life experiences of certain people. O’ Guinn and Shrum (1997) shed the light on this issue by asserting that people believe in what is being exposed on the television and perceive it to be true. Regardless of the over-representations and extreme exposure of changing attitudes, emotions and behaviours added to grab the attention of the viewers. This over-represented picture of reality, hence, is adopted by a large viewership. A number of studies have been conducted to affirm this claim that the whole society is affected by television exposure. An American individual spends approximately 4 hours in a day watching television (O’Guinn, Shrum & Wyer, 1998). The effects of reality Television are more severe and long lasting than other shows. The reason to this fact is the finding of research studies that people w ho watch TV are affected by the exposure in one way or the other. They often try to fit their own life and existing circumstances to the ones they watched on the TV. Reality shows, which repeatedly emphasize that the characters and the incidents are all real, affect people even more. There is, however, a camera effect on the behaviours of the characters starring in the reality television which is, most of the times, ignored by the viewer. To understand the possible effects of reality television on the society, let us consider an